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News & Press

Keep up with our latest announcements, industrial events, and short drama insights.

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Eastern Vision’s "Midsummer Wonderland" Concludes Successfully: Rallying Behind Premium Live-Action Short Dramas to Explore a New Era of Industry Value DividendsEvents & Activities
Published on: 7/21/2026

Eastern Vision’s "Midsummer Wonderland" Concludes Successfully: Rallying Behind Premium Live-Action Short Dramas to Explore a New Era of Industry Value Dividends

On July 20, the "Midsummer Wonderland" offline gala hosted by Eastern Vision concluded successfully in Hangzhou. The event brought together dozens of top-tier short-drama actors, industry experts, and platform representatives, aiming to send a strong signal of unwavering support for live-action short dramas. Beyond boosting industry confidence through immersive fan interactions and drama premieres, the event also saw the重磅 (major) release of the "Eastern Glimmer" Premium Support Initiative. Eastern Vision announced it will invest dedicated funds and traffic resources to comprehensively empower realistic creations and "Short Drama + Cultural Tourism" cross-industry integration, propelling the short-drama sector to steadily advance from scale dividends to value dividends.

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The Short-Drama Industry Reaches a New Tipping Point of "Value Dividends": Bidding Farewell to Wild Growth as Premium Live-Action Content and Cross-Industry Integration Reshape the Industry LandscapeIndustry Insights
Published on: 7/21/2026

The Short-Drama Industry Reaches a New Tipping Point of "Value Dividends": Bidding Farewell to Wild Growth as Premium Live-Action Content and Cross-Industry Integration Reshape the Industry Landscape

In 2026, China's short-drama industry is officially transitioning from a phase of "scale dividends" (competing on volume) to one of "value dividends" (competing on quality). Facing the impact of the AI short-drama boom and adjustments to platform guaranteed-fund mechanisms, the industry is undergoing a profound "dual-track" reshuffle. Guided by regulations and backed by renewed capital investment, live-action short dramas are accelerating their shift toward premium production and realistic themes, while upgrading commercial monetization through cross-industry linkages like "Short Drama + Cultural Tourism" and "Short Drama + E-commerce." These transformations mark a fundamental restructuring of the industry's underlying logic, ushering in a new era of standardization, IP-driven development, and ecological synergy.

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The Micro-Drama Industry Enters a New Era of "AI Industrialization": A Surge in Production Capacity and the Parallel Rise of Premium Live-Action Content are Reshaping the Hundred-Billion-Dollar Content EcosystemCompany News
Published on: 7/21/2026

The Micro-Drama Industry Enters a New Era of "AI Industrialization": A Surge in Production Capacity and the Parallel Rise of Premium Live-Action Content are Reshaping the Hundred-Billion-Dollar Content Ecosystem

In 2026, China's micro-drama (short-form drama) industry is undergoing a profound transformation from "wild growth" to "standardization and industrialization." The comprehensive integration of AI technology has caused production capacity to surge exponentially, with AI-generated micro-dramas now accounting for over 95% of new releases and significantly reducing production costs. Concurrently, leading platforms and regulatory bodies are actively supporting premium live-action short dramas and realistic storylines, steering the industry from a "race for volume" to a "race for quality." Beyond demonstrating strong monetization capabilities, the micro-drama sector is achieving comprehensive upgrades in promotional strategies, actor ecosystems, and cross-industry integration, officially entering a new phase of high-quality development.

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